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Another NWG On-line Writing Course

How an On-Line Class Works: Once payment is confirmed, course attendees will be added to an exclusive Yahoo list and receive all lessons and group postings to that list at the internet e-mail address they provide. Two weeks after the concluding date of the class, all names and e-mail addresses will be removed from the NWGWorkshop list.

Course Title:

"Publicity for Writers"
by Sabrina Sumison

Course Description:

Publicity is a vital component to the release of any product -especially books in the current market. The question is: do you know what publicity is and how to get it?  

 
Sabrina Sumsion has spent the last several years focused on garnering publicity for a wide variety of authors from self-published to a Harper Collins best seller.  She also has been educating authors about the publishing industry in general from publishing choices to creating Publicity 101: A Beginner’s Guide to Getting Attention
effective platforms.
 
In Publicity 101, you will learn what publicity is, what a publicist does, the different types of publicity as well as the basics of how to get it. Authors that will benefit from this class are those who want more book sales, need to expand their fan base or want to learn the basics of contacting the media.
 
Course Dates:

Registration begins December 15 and class begins February 1.

Two lesson postings a week with assignments and discussion.

Course Cost:

$20 for Guild members, $30 for others

($10 each registration will go to instructor and balance to Guild treasury)

Course Outline

Publicity 101 Course Outline

 
Course Objective: To educate authors and potential authors about book publicity and give them tools to market their works effectively.
 
Lesson 1:         What is publicity?
                                    Free coverage of events and releases
                                    Not advertising
Why is publicity essential to book sales?
                                    Public awareness
                                    “Who cares?” factor
 
Lesson 2:         What are the major publicity methods?
                                    Physical Print
                                    Broadcast
                                    Internet
Face-to-face
                                    Word of mouth
 
Lesson 3:         Tools of publicity
                                    Hooks
            Topics of discussion
Cover letter
            Press release
            Q&A
            Store sell sheet
            Reader’s praise sheet
            Book group discussion guide
            Bookmarks
Posters
            Other marketing products
 
Lesson 4:         How do you approach media?
                                    Target media with specific hooks
            Physical Print
            Broadcast
Internet
 
Lesson 5:         What does a publicist do?
            Contact on your behalf
            Take the rejection
            Mail and confirm receipt of requested materials
            Does not set up paid venues
            Does not take a “cut”
What to look for in a publicity company
            References
            Web search
            Referral from someone you trust
            Reasonable rates
 
Lesson 6:         Where do I start?
                                    Create a marketing plan
                                                Genre, niche, target audience
                                                Budget
                                                            Money
                                                            Time
                                                            Resources
                                    Develop the tools
                        Create press kit
                        Create and print bookmarks
                        Create template for posters
            Sign up for events
                        Book fairs
                        Book signings
                        Fairs (non-book)
                        Festivals
            Start pitching targeted media contacts
 
Lesson 7:         How to contact media outlets
            Initial email
            Follow up email
            Follow up call
            Send out requested materials
            Follow up on requested materials
            Link back/give credit
 
Lesson 8:         How to set up book signings
                                    Vital information before calling
                                    Choose your stores
                                    Choose your dates available
                                    Call the stores on your list
                                                Ask for correct person
                                                How to ask
                                    What materials to send
                                                Bookmarks
                                                Posters
                                    Publicize the event!
                                    Book signing essentials
                                                Table cloth w/ theme
                                                Large poster
                                                Copies of your book(s)
                                                Several sharpies
                                                Candy dish w/ candy
                                                Bookmarks
                                   

PayPal Registration HERE

  For Checks or Money Orders:

   POSTMARK DEADLINE January 24, 20010   

Send payments to:

    Connie Crow
    3823 Coffey Ave
    Bellevue, NE 68123
    Re: Workshop   
     
    Download a Registration Form (Requires Adobe PDF Reader)

 

 

 
 Upcoming Events
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NE Writers Guild

Spring Conference

coming April 16-17

Mahoney State Park

Details in January

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Online Class

Coming in February

 

 "Publicity for Writers"
 
Sabrina Sumison

Details in December 

May- Anxiety: Plot and Character

Aug- Self Editing

Nov- Grow your literary skills

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Join the NWG

 


Annual Dues
(Payable Jan 1-Feb 28)   
 
General/Writer       $35
Associate               $35
Student                 $20
Life Member         Free  
New Member? Contact

Secretary

Join Today!

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**2010 NWG Calendar**               

Jan 1    Submit  “Published in 2009”

Jan 31  NWG Board Mtg, Ralston

Feb 1    On-Line Class begins

Feb 8    Feb BROADSIDE deadline

Mar 2    NWG Dues PAST DUE

Apr 9     Spring Conf Register deadline

Apr 16   Spring Conf. Readings

Apr 17   Mahoney Spring Conf.

May 2    NWG Board Mtg, Ralston

May 3    On-line Class begins

May 17  May BROADSIDE deadline

Jun 17   2010 BULLETIN deadline

Jul 16    “Write Across Nebraska” begins

Aug 1    NWG Board Mtg, Ralston

Aug 2    On-line Class begins

Aug 9    Aug BROADSIDE deadline

Aug  27  State Fair, Grand Island begins

Sep 24   Fall Conf Register deadline

Oct 1      Fall Conf Readings

Oct 2     Grand Island Fall Conf.

Nov 1    On-line Class begins

Nov 7    NWG Board Mtg, Ralston

Nov 15  Nov BROADSIDE deadline